Some tips for better, more readable blog posts.

Titles

Aim for interesting titles: Your posts appear in RSS feeds, search engine results, and social media posts in a "truncated" format. Often, the only thing people see before making a decision to read your post is the title.

Post length and frequency

  • Reader attention span averages 100 seconds
  • Use strong openings to your posts
  • Use images
  • 250-750 words is optimum
  • Bottom line: hold your reader’s attention
  • If syndicating to email, probably no more than 2 times a month
  • If syndicating to social media or RSS feeds, then more is OK
  • "Something" once a month is a good target to aim for
Style

  • Blogging is a more informal medium than print, and your writing style should reflect that
  • Let your personality come out in what you write
  • Know your audience
  • Know your purpose
  • Write with clarity, warmth, humility. Show, don’t tell.
  • Edit your work before posting