Facebook, Instagram, and Twitter are the top three social media outlets used in the world. Below are some best practices examples and articles to help you with your social media storytelling.
Reference: http://sproutsocial.com/insights/resources/
Tips:
One of the best things you can do is know your audience. Wherever you currently have the most engagement, whether Facebook or Instagram, etc., that is where you will want to target a larger portion of your storytelling. While Wordpress blogging is great for larger stories and more in depth glimpses into life on the field, it is important to remember that you do not want to force that on your entire audience. It is better to "point" people to your main story with a social snippet with a "teaser/trailer" version. Social media can say in 140 characters, what we tend to say in 1000. Short videos > Pictures > plain text. Keep it simple, and give supporters the option to dive deeper into your story with you. The more people WANT to engage with your content, the more you will be able to maintain a support base on social media. As shared in the AIM toolkit and Connect Week presentation: Show. Don’t Tell.
Best Practices:
FACEBOOK
- If your status gets to a "read more" button, it is too long
- Consider a Facebook Page or Group to dedicate to your missionary service so that your main feed can remain uncluttered
- Facebook Live generates more interactions than regular posting
- Link people to your main "blog" feed whether that is a FB page or your ministry blog
INSTAGRAM
- Link to your Facebook account
- Link to your Twitter account
- Post as often as you feel lead but refer to below guide for best times
- Videos > Photos > Text
TWITTER
- 140 Characters of "hype"
- Hashtags are a must
- Connect with your sending organization
- Generate Content from Instagram, Facebook, or Hootsuite*
Best times to post:
More in-depth details on the best times to post: